NXG Consulting manages Meta, Google, and full-funnel paid media for DTC brands. We plan, execute, and optimize — so you can scale with confidence.
Start a conversationDaily monitoring against contribution margin targets. We build financial models, set the plan, pace to it, and adjust in real-time — so you're never surprised at month-end. Every dollar of spend is tied to a forecast.
Full campaign management across Facebook and Instagram. Prospecting, retargeting, creative testing, and audience strategy — all optimized for new customer acquisition and first-purchase profitability.
Search, Shopping, and Performance Max campaigns structured for incremental growth. Brand vs. non-brand segmentation with clear attribution on every dollar spent.
Channel allocation, budget planning, and strategic guidance rooted in unit economics. We help you decide where to invest — and where to pull back — with contribution margin as the north star.
Data-informed creative direction. We identify top performers, diagnose fatigue, and brief new concepts that keep your acquisition engine running at peak efficiency.
Transparent, actionable reporting that goes beyond vanity metrics. Contribution margin, acquisition MER, and channel-level ROAS — delivered weekly with strategic context.
Every decision starts with margin. We build financial models that tie paid media spend directly to contribution margin targets — not just ROAS or revenue in isolation.
We're in the accounts every day. Budgets are adjusted, bids are optimized, and underperformers are cut — with the same urgency as an internal team.
Acquisition revenue and acquisition MER are our north star metrics. We segment new vs. returning across every channel to ensure real growth — not recycled demand.
Weekly pacing reports, bi-weekly strategy calls, and full visibility into every campaign. You'll always know where your money is going and why.
Let's talk about your growth goals and see if we're the right fit.
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